As experts in automotive technologies, engineering and automotive service providers, we help you build company profile and convert it into transactional business value. This is our brand of purposeful PR to build pipeline. With this approach, we assist OEMs, companies at the forefront of autonomy and zero emissions propulsion as well as engineers navigating regulatory compliance to fleet operators embracing technologies to manage total cost of ownership and repair networks contending with shifts to EV platforms and the changing dynamics of the insurance market.

Specialist OEMs (Vehicle press launches, digital marque development and lead gen)

We help communicate the proposition for niche manufacturers who have a story to tell, to investors, the trade and to prospective owners. Read about launching a hydrogen hypercar at the Goodwood Festival of Speed.

• Proven experience in press launching differentiated vehicle propositions
• Generating globally tier 1 press coverage
• Driving order books as well as strategic and financial investment

Automotive engineering consultancies and test houses (Thought leadership, product and service launches, net zero strategies)

We help automotive engineering consultancies identify and target their value-add services to OEMs and the tiered supply chain, working across international car markets and complex buying committees. Read about our work helping HORIBA MIRA to launch new capabilities.

• Filling order books
• Actioning diversification strategies with dual use capabilities
• Achieving engagement and customer data capture with webinars and white papers

Repair networks (Go to market for new digital services and networks)

At GroupWhistle, we have an unmatched track record launching new brands and services into the rapidly evolving automotive repair sector, including developing and launching new PE-backed networks and launching new digital services such as vehicle replacement for Europcar. Read more about our work launching vHire.

• Developing new brand identities and value propositions
• Conceiving and delivering trade media launch events
• Building and populating owned channels including websites and social platforms

Propulsion infrastructure (Lobbying, advocacy and co-ordinating trade and consumer marketing)

We have represented clients at the forefront of the clean propulsion revolution, including consumer EV charge point networks as well as companies enabling fleet, light and heavy goods vehicle decarbonisation with vectors from electrification to hydrogen. Read more about the manifesto we wrote to launch char.gy’s consumer proposition.

• Lobbying and government relations
• Conceiving and delivering trade media launch events
• Building and populating owned channels including websites and social platforms

Batteries, electrification, hydrogen fuel cell and other clean propulsion technology companies (Investment profiling, NPD launches, tenders and grant fund strategies)

From developing investor narratives and roadshow materials for hydrogen fuel cell, BMS and novel anode coating companies to undertaking research and filing reports on electrification cluster strategies for local authority development agencies, GroupWhistle’s team are highly informed to help your story land well in changeable market dynamics. Read how we helped the West Midlands Combined Authority refresh their strategy for a high-performance electrification cluster in Coventry.

• Market strategy
• UK localisation for overseas companies
• Communications for grant fund or investor raises

Fleet management and vehicle rental (Customer acquisition, fleet technology marketing)

We represent some of the pioneering businesses operating in today’s fleet and vehicle rental sectors delivering everything from digital audio campaigns for rental companies to engage fleet managers to promoting services and technologies to reduce TCO in the shift to electric fleets. Read more about Europkarma, our groundbreaking campaign to move fleet managers from lease to rental.

• B2B campaigns
• Novel technology case studies
• Trade media editorial

Earned media coverage – reversioned for LinkedIn and direct email

Automotive trade media coverage made to work three times harder across press, industry targeted LinkedIn and email marketing to support sales and build pipeline
See how we make PR shift from chance to transaction value.

Company value propositions and comms messaging strategy

Customer persona development, competitor analysis, value proposition refinement
See our work aligning your mission with customer needs.

B2B paid and organic social media

As LinkedIn certified practitioners, we move your messages from the echo chamber to a primary and focused platform to drive brand and business growth

Reputation management

With a weather eye on automotive industry reputational liabilities, we help companies to pre-empt threats to business and respond to crises
See how we helped Europe’s leading engineering consultancy shift their focus to net zero.

Investment raises and grant funding

We build investible proposals, prospectuses and investor decks and augment with thought-leadership in press to enable your route to public or private capital

Launches and GTM

We’ve press-launched everything from Formula 1 cars to world-class automotive testing facilities
See how GroupWhistle helped bring a consumer safety narrative to a world-first crash lab.

How does GroupWhistle male complex tech readily comprehendible for the press, analysts and investors?

We act as translators, with the capacity to interpret engineering and apply an editorial assessment of what aspects are required to build an engaging narrative for non-specialists.

We use our in-house studio capabilities to support words with clear graphics, animations and other explainer media.

How do we build pipeline?

We place trade media stories to provide you with third party product or service validation and authority.

As it is unlikely that your customer-to-be will read this story at the right time, we distribute this editorial content via customer job title and company targeting using paid LinkedIn and subsequently industry reads delivered via email marketing. We call this PR+.

For what time period does GroupWhistle provide services?

The most cost effective approach is a retainer agreement which provides a blend of different skills from our team, often at a lower cost than an extra person on your payroll.

For ad hoc needs, for instance when your team needs support with a major event, or a fixed term project such as an investment raise, we work on a fixed scope, time period and fee.

If you’re looking to cut through the noise in the automotive industry, we can help your technologies and services stand out with GroupWhistle’s services all tailored to help you transact, whether raising funding, going to market, protecting market position or growing market share.

Our senior strategy team would love to know more about your business and provide some preliminary ideas to enable your mission. No prep needed, no obligation. If you’re curious to understand how PR can help, give GroupWhistle a call.