Automotive tech, future fuels and motorsport insights

PR is back. But only if it reaches buyers

As a B2B PR agency, we’ve understood for years that PR has occupied an awkward position in the commercial hierarchy.

Europe is no longer the workshop - it is the gatekeeper

For three decades, China absorbed European automotive expertise. Joint ventures transferred German vehicle platforms to Shanghai. European engineers refined crash structures, chassis tuning and emissions calibration across the global automotive supply chain.

Is defence the next goldrush?

Strategic Defence Reviews are often of limited consequence to the UK’s corporate sector. Defence has historically been seen as a closed shop that is dominated by the primes and leaves little margin for anyone else.

Help! I run an engineering/energy/automotive (delete as appropriate) business. Do I need to worry about how we market the company now that AI is here?

AI is having a huge impact on company visibility and B2B marketing, but it presents an opportunity to leapfrog your competition if you act early - and it’s easy to do. Here’s a simple guide for non-marketers and business owners.

Hexit? UK hydrogen HGVs face disconnect from Europe

As Europe races ahead with hydrogen infrastructure for road freight, UK heavy goods vehicles risk being stranded.

Time to supercharge the charge point network

The LEVI fund is a catalyst, but without better planning and clearer messaging, it won’t be enough. What’s missing? Certainty for investors, consistency for drivers and communication that aligns (not sure if that is too long?) if too long, you can cut from the 'what's missing'

The UK’s electric dream: Finding our edge in battery manufacturing

A focus on high-value battery systems could do more than revitalise UK automotive manufacturing. It could lay the foundation for broader electrification, from aviation to grid storage, and enhance supply chain resilience.

Why a re-energised Lewis Hamilton is crucial for F1’s continued growth

F1’s popularity has reached stratospheric levels in the last few years, mainly thanks to the success of the Netflix Drive to Survive series.

The importance of green hydrogen propulsion in commercial vehicle transport

The transportation sector is rapidly evolving to reduce carbon emissions and fossil fuel dependence. Green hydrogen propulsion is emerging as a leading technology.

Subscribe to our insights

Get in touch

To discuss your communications requirements call us on +44 (0) 1865 634 745 or

Book a call