Motorsport is evolving fast, shaped by advanced engineering, electrification and the race to define the technologies behind next-generation, zero-emissions competition. For organisations in this space, communications must drive commercial outcomes, helping engineering businesses win programmes with OEMs and race teams, enabling governing bodies to convert audience growth into participation, and supporting technology sponsors to testbed and sell their capabilities through motorsport.

Group Whistle is a motorsport communications agency built for this landscape by founders with an extensive Formula One and international motorsport background. We work with engineering companies, motorsport federations and technology partners to connect technical credibility with commercial impact, driving demand, strengthening reputation and enabling growth.

As experts in motorsport, we help you to build profile for your organisation and convert it into transactional business value. This is our brand of purposeful PR to build pipeline or drive participation. With this approach, we are currently helping motorsport engineering companies to develop and market their zero emissions solutions, conceiving campaigns to recruit and retain participation for the UK’s two leading motorsport ASNs and developing specialist activation programmes for technical partners with F1 and other world championship sponsorship entitlements.

• Motorsport engineering companies (factory competition programme operators, systems suppliers, component specialists, simulation tools, emerging & zero emissions propulsion suppliers)
• Motorsport federations, promoters and ASNs and membership organisations (membership growth, participation campaigns and championship/event promotion)
• Motorsport technical sponsors and partners (technology validation, partnership sales communications and commercial activation)

How does GroupWhistle make complex engineering narratives readily comprehendible for the press, business audience and motorsport competitors?

We act as translators, with the capacity to interpret engineering and apply an editorial assessment of what aspects are required to build an engaging narrative for non-specialists.

We use our in-house studio capabilities to support words with clear graphics, animations and other explainer media. 

How do we build pipeline?

We place trade media stories to provide you with third party product or service validation and authority.

As it is unlikely that your customer-to-be will read this story at the right time, we distribute this editorial content via customer job title and company targeting using paid LinkedIn and subsequently industry reads delivered via email marketing. We call this PR+. 

For what time period does GroupWhistle provide services?

The most cost effective approach is a retainer agreement which provides a blend of different skills from our team, often at a lower cost than an extra person on your payroll.

For ad hoc needs, for instance when your team needs support with a major event, or a fixed term project such as a prod, we work on a fixed scope, time period and fee. 

If you’re looking to cut through the noise in the motorsport sector, we can help your technologies and services stand out with GroupWhistle’s services all tailored to help you transact, whether going to market, protecting market position or growing audiences.

Our senior strategy team would love to know more about your business and provide some preliminary ideas to enable your mission. No prep needed, no obligation. If you’re curious to understand how PR can help, give GroupWhistle a call.