Motorsport is undergoing a profound period of transformation. With 45% more sponsors engaged in Formula 1 today than five years ago, opportunities abound but the competition to be heard has never been more intense.
As expert practitioners that have acted as communications chiefs for teams from Williams to Mercedes, GroupWhistle’s marketing services help build business for specialist motorsport engineering companies, technical sponsors and federations
GroupWhistle is at the heart of the motorsport engineering transition to net zero, supporting OEMs and tier suppliers designing clean vector technologies for track and stage, as well as assisting federations and promoters to navigate these changes
Who we work with
With staff drawn from motorsport journalism, press and PR and sponsorship management, we serve the commercial ambitions of motorsport engineering companies, team sponsors and technical partners and federations and promoters.
Motorsport moves fast – and so must its communications. At GroupWhistle, we combine deep sector knowledge with sharp storytelling to keep pace with the action, both on and off the track. We understand the commercial pressures, the technical complexity, and the emotional pull of racing. That means we can build campaigns that resonate with fans, sponsors, teams, and the wider industry alike.
We help motorsport brands tell their story with precision and punch. Whether it’s managing media at a race weekend, shaping season-long narratives, or building sponsor visibility, our job is to get client messages heard at the right time and by the right people. From team announcements to tech launches and behind-the-scenes content, we help motorsport clients to make every second count.
We embed ourselves in our clients’ motorsport world – from paddock to pit wall. Our approach starts with understanding their goals, whether that’s attracting sponsors, building fan loyalty, or managing press narratives. We then shape a comms plan that delivers results, adapting in real-time as each campaign and season unfolds. Our experience in the world of motorsport – working for teams, sponsors and media outlets alike – means we’re used to high stakes and fast turnarounds.
Our motorsport team blends media veterans, race engineers turned communicators, and ex-factory comms leads. We know the sport inside out, from grassroots to Formula 1, and we speak the language of both technical insiders and casual fans. That gives us the credibility to tell your story properly – and the instinct to spot what matters – in a high-pressure environment.
We support a wide range of clients, including:
