Euro NCAP has been testing and rating the safety of new passenger cars since 1997. Progressively, the organisation’s safety ratings have incorporated other vehicle categories such as light commercial vehicles. GroupWhistle was drafted in to help Euro NCAP’s strategically significant expansion of safety ratings into the Heavy Goods Vehicles class with the delivery of a major European launch event.
Euro NCAP Providing first-class agency support to launch Euro NCAP’s TRUCK SAFE rating programme
Challenge:
GroupWhistle was chosen to provide a raft of integrated services to support Euro NCAP’s internal communications team in the realisation of the TRUCK SAFE launch that was attended by media, truck manufacturers and numerous highways and safety agencies from across Europe.
Our team provided the assets for the ‘reveal’ of the TRUCK SAFE ratings, edited and designed the TRUCK SAFE report provided to all attendees and, using our extensive automotive PR experience, we scripted the main TRUCK SAFE press release that provided all the key messaging at the launch.
A member of the GroupWhistle team also acted as Master of Ceremonies to introduce each stage of the launch event that included a morning of briefings and safety testimonials from engineers, highways experts and victims of road traffic accidents.
“What impressed me most about GroupWhistle was the team’s willingness to adapt themselves for everything we needed at very short notice. Despite this short notice, the quality of the work and client relationship remained at a premium level. There is much to be admired in GroupWhistle’s can-do attitude.”
Cordelia Wilson
Events and Communications Director
Euro NCAP
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