GroupWhistle About us

GroupWhistle has been a decade in the making. But our story was first written in Formula 1 and the World Rally Championship.


Our story
Our founders worked for championship-winning teams as marketing, brand and PR insiders, both in motorsport disciplines and in the advanced engineering spinouts that took shape in the mid 2000s.

This core group of practitioners – drawn from PR, journalism, sponsor management and design – brought their knowledge to the first Whistle agency in 2016. Since then, we have grown and formalised our specialisms to represent autotech companies and motorsport sponsors.

Williams Racing
Haas F1 Team
Road Safety Foundation
W Series
Nicholas Latifi

Our difference
Our clients are disruptive innovators that bring exceptional technology to market. Getting cut through in hotly-contested environments requires the ability to build simple, powerful narratives from complex technologies.

And that’s where we at GroupWhistle excel – understanding the core of your proposition and distilling it into a story that engages and moves your audiences to action.

Our specialisms have deepened by travelling with our clients on their development journeys. Exposed to more breakthrough technologies, our understanding of the autotech and motorsport landscape is continuously enriched. That’s the value of focus.


Integrated services
We’re different. As a specialist agency, we also provide integrated services. Since the days of creating liveries for Formula 1 teams as specialist designers, GroupWhistle has continued to offer exemplary design as a core part of our offer to clients.

And today, this means we have a full design studio that can support all forms of content development, social media, branding (aligning with our value proposition services), as well as the capability to develop websites and landing pages for customer acquisition as part of a fully-integrated service.


Treading lightly – and working fairly
At GroupWhistle, we believe what we do for our clients is as important as how we do it. That’s why we aim to tread lightly and work fairly


We support Supercritical in their efforts to change the way tech companies reach net zero. Instead of carbon offsets, Supercritical provide a more credible means to measure and remove the carbon that a business creates. That’s why we’re going through the process of assessing and removing the carbon we’re responsible for using Supercritical’s carbon removal options, including tree-planting, biochar, bio-oil sequestration and direct air capture.


Good Law Project

We also support the Good Law Project in their mission to achieve Justice For All. Good Law Project is a not-for-profit organisation that uses the law to protect the interests of the public. They fight cases that defend, define or change the law and use litigation to engage and educate. The organisation challenges abuses of power, exploitation, inequality, and injustice and GroupWhistle is proud to be a company donor.