Digital PR and SEO
Overview
Authority and trust are now key to success in both search and generative answers, so we combine credible coverage with clean technical basics. We pitch well-considered stories to editors, while machines get structured data and schema they can parse to ensure all aspects of digital PR activity is optimised.
We avoid churn and build assets that earn links and mentions over time which lowers cost per lead.
What you get
- Expert narratives and data-led stories that map to prevailing themes that index strongly
- UTM trackable link earning from authoritative publications
- Carefully curated landing pages that ensure user journey continuity with keyword optimisation
- To optimise your owned channels, we employ searcher-intent first, using the exact phrases your prospective customers types so both people and crawlers get the point fast
- AEO optimisation to ensure your company is referenced in in AI-generated answers
- SEO via on-page fixes and schema that clarify meaning
How it works
Our digital PR draws from the same content platform as our media relations and uses the ‘push’ of third party links and the ‘pull’ of SEO to move target traffic onto owned platforms as part of business-to-business lead generation.
Metrics we track
For clients, we track topical authority, backlinks and UTM traffic, pipeline and enquiries from organic search and other metrics dependent on the business need.
Where this fits
Underpins web content and PR with one plan and one set of signals.
Digital media activity is explicitly designed to influence funnel progression by serving the right content at the appropriate time in the buying journey
