Motorsport Sponsors and partners

GroupWhistle brings insider knowledge to help sponsors and partners derive maximum value from their entitlements.

Our particular speciality is helping technology partners with complex narratives to develop a simple sports-led proposition to achieve business objectives. And we have an acknowledged capability to help sponsors with fewer assets to punch above their weight.

By working across the spectrum of partnership marketing, from creating platforms and pitching sponsors, to managing partner interests as team insiders and maximising ROI for our clients as an agency, we bring a complete perspective to the business of communications-led sponsorship activation.

F1, Formula 1 and Motorsport Sponsors and partners

Speak to usMotorsport sponsors and partners PR agency

To discuss your communications requirements call us on +44 (0) 1865 600 495 or

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Our motorsport services

Sponsorship activation

With 45% more sponsors than five years ago, Formula 1 has never been more popular. How will your partnership story cut through the noise?

Social media

From award-winning PoV content crafted in the pitlane at Monza to news updates published through the night from Le Mans, GroupWhistle delivers purposeful social media outcomes.

Press and PR

As communications directors and journalists with bundles of F1 and WRC experience, we know how to make your story play with the media.

Driver profile development

We build your profile. You focus on winning. ProfilePro is the game-changing athlete brand and communications package from GroupWhistle.

ESG, reputation and crisis

Motorsport is dangerous. That's why it's prudent to make a plan for when things might go wrong. We make sure clients build - and protect - reputation.

Livery and identity

A decent paintjob is worth half a second a lap. That’s why we’ve been creating standout car liveries, and designing race suits and helmets for more than a decade.

Sponsorship pitches

In the past 12 months, GroupWhistle has developed proposals, investor pitches and partnership decks for over half a billion dollars in value

Web Development & Landing Pages

When your site must convert, we build fast, accessible platforms with integrated analytics and CRM. You get a site that sits at the centre of your digital estate.

Who we work with

Sponsors & partners

Teams

Federations and promoters

Drivers

Motorsport sponsors and partnersKnowledge base

Is working with a specialist motorsport sponsor PR agency more beneficial than with a general PR agency?

Absolutely. Sponsorship in motorsport isn’t just about logos on cars—it’s about activation, engagement, and maximising return on investment. Specialist agencies like GroupWhistle understand the value of the platform and know how to turn partnerships into business results, not just exposure.

What does a motorsport sponsor and partner PR agency do?

We help sponsors and partners craft and amplify their story—translating brand objectives into motorsport-relevant narratives, driving activation through events, media, social, and on-site experiences, and demonstrating clear value to stakeholders.

What PR services does GroupWhistle provide?

We deliver partnership activation strategies, press office support, content creation, event management, digital amplification, influencer engagement, and measurement/reporting—all tailored to the unique dynamics of motorsport.

How does GroupWhistle deliver its sponsor PR services?

Our campaigns are built around your business objectives, leveraging the drama and spectacle of motorsport to create engaging and authentic touchpoints for customers, staff, and fans. We focus on both B2B and B2C activation, maximising impact on and off the track.

What expertise is contained within the GroupWhistle team?

Our team blends sports marketing strategists, PR professionals, event producers, and ex-sponsor managers, all of whom have hands-on experience with major rights-holders, sponsors, and hospitality partners across the world’s leading series.