HORIBA MIRA developed an extensive portfolio of hardware platforms and software integrations from best-in-class autonomous ground vehicles to battlefield management systems. They asked GroupWhistle to help to elevate the profile of their solutions so they could actively compete with defence primes and place their systems in the eyeline of procurement decision-makers.
Horiba MIRA Growing market and aiding divestment
Challenge:
Solution:
GroupWhistle used its hybrid growth model to forensically re-target MoD buying committees at key intervals using a blend of earned media, CRM, SEO, paid and organic content and field demonstrations to build a case for the merits of its proprietary technologies. Not only did this move HORIBA MIRA products along the sales funnel, but when the corporate decision was taken to divest part of the business to IDV, the company was sold with increased goodwill.
Speak to us
Building sales pipelines in the defence sector requires a specialist marketing approach that is appropriate for procurement cycles. Get in touch or book a call with the defence team at GroupWhistle to discuss
