Thatcham Research Full-service support for a titan of automotive research

Challenge:

With automotive technology changing at pace, Thatcham Research’s role as a custodian of new vehicle safety, repairability and security is more important than ever.

The research it carries out and the data-led insights it produces, are key to the safe and successful adoption of new technology – both from a trade, consumer and insurance perspective.

To support its valuable work, Thatcham Research sought an experienced, external supplier of comms and marketing services to support its in-house communications team across a variety of key functions.

Infographic detailing the 12 principles of safe automated driving

Comms and marketing services for Thatcham Research website

Solution:

GroupWhistle provided retained communications support to Thatcham Research’s in-house team between 2019 and 2023, helping to dramatically increase the prominence and cut-through of its vehicle safety and consumer awareness campaigns that seek to influence policy makers and legislators, as well as offer guidance and advice to consumers.

We used our skills in strategy, creativity and delivery to support the organisation across a range of functions including content creation, social media management, internal communications, video scripting and production, animation, marketing collateral production, campaign creation, digital content and media relations.

“Finding an agency with the ability to understand and support the work we do at Thatcham Research was challenging in the past. But we found a breakthrough with Whistle.The team provided the senior-level assistance we needed to effectively deliver our vehicle safety and security campaigns to consumers and the insurance industry. I was delighted with the valuable contribution Whistle made to our business.”