Challenge:
Breakthrough technology is very often achieved in collaboration with many parties.
Europe’s leading automotive engineering consultancy, HORIBA MIRA, set GroupWhistle the task of managing a major capital facility investment with its business partner, Octopus Hydrogen, to ensure both stakeholders achieved their respective share of voice to support their commercial objectives.
Solution:
Stepping in to unify and manage mutual interests arising from technology collaborations including national funding bodies such as Innovate UK, Zenzic, APC or venture funds is familiar territory to GroupWhistle.
For this project, we helped to align the messaging, produce the announcement copy and supporting collateral, engage the media and choreograph press interviews with executives from both organisations.
