Motorsport Teams

Right first time and delivered at speed. A phrase that characterises the needs of race team marketing and communications departments.

We know because we’ve been there, working with F1, WRC, INDYCAR, MotoGP and sportscar teams. As a consequence, we make a perfect fit for project work that needs resourcing.

And in this vein, our comms experts have written team sustainability policies, our commercial team has created sponsor decks, our press team has provided race reporting services and our designers have created car liveries.

Whistle have more than thirty years of experience in paddocks from Formula 1 to national championships

Speak to usMotorsport teams PR agency

To discuss your communications requirements call us on +44 (0) 1865 600 495 or

Book a call

Our motorsport services

Sponsorship activation

With 45% more sponsors than five years ago, Formula 1 has never been more popular. How will your partnership story cut through the noise?

Social media

From award-winning PoV content crafted in the pitlane at Monza to news updates published through the night from Le Mans, GroupWhistle delivers purposeful social media outcomes.

Press and PR

As communications directors and journalists with bundles of F1 and WRC experience, we know how to make your story play with the media.

Driver profile development

We build your profile. You focus on winning. ProfilePro is the game-changing athlete brand and communications package from GroupWhistle.

ESG, reputation and crisis

Motorsport is dangerous. That's why it's prudent to make a plan for when things might go wrong. We make sure clients build - and protect - reputation.

Livery and identity

A decent paintjob is worth half a second a lap. That’s why we’ve been creating standout car liveries, and designing race suits and helmets for more than a decade.

Sponsorship pitches

In the past 12 months, GroupWhistle has developed proposals, investor pitches and partnership decks for over half a billion dollars in value

Web Development & Landing Pages

When your site must convert, we build fast, accessible platforms with integrated analytics and CRM. You get a site that sits at the centre of your digital estate.

Who we work with

Sponsors & partners

Teams

Federations & promoters

Drivers

Motorsport teams PR agency Knowledge base

Is working with a specialist motorsport team PR agency more beneficial than working with a general PR agency?

Definitely. Motorsport teams operate in a unique environment—fast-moving, high-pressure, and intensely public. Specialist agencies understand the importance of both technical and human stories, and know how to handle the unique demands of team communications, from race weekends to sponsorship to crisis response.

What does a motorsport team PR agency do?

We manage all aspects of team communications: race updates, driver announcements, partnership launches, crisis handling, social media, fan engagement, and more. Our focus is on amplifying your team’s brand, supporting commercial growth, and protecting reputation at every turn.

What PR services does GroupWhistle provide?

We offer 24/7 press office support, media management at events, content creation, crisis planning, social and digital strategy, fan engagement campaigns, and ongoing consultancy tailored to each team’s needs and tier of competition.

How does GroupWhistle deliver its motorsport team PR services?

Our team becomes an extension of your own, available trackside and off-site, coordinating media, managing partner obligations, and keeping your stories front of mind for fans and stakeholders alike.

What expertise is contained within the GroupWhistle team?

Our staff includes former team comms leads, motorsport journalists, digital strategists, and experienced media officers, all with a deep understanding of paddock politics, media requirements, and the demands of sponsors and fans.