Challenge:
Developing a hydrogen fuel cell that is smaller and more powerful than any other solution on the passenger car market was a breakthrough moment for GroupWhistle client, Intelligent Energy.
We were tasked with announcing the news – and the benefits of this commercially-viable, turnkey, zero-emission propulsion solution – to the automotive, future mobility and national media.
Solution:
After developing a robust campaign strategy, we penned a launch press release and gathered together a library of high-quality photographic assets to illustrate the ‘Project Esther’ story.
Following a successful pre-sell to various top-tier journalists under embargo, we distributed the press release to a target media list and managed all enquiries and requests that were received afterwards. We also created a suite of social media posts and accompanying visuals to keep Intelligent Energy’s significant B2B audience up-to-date.
At the end of our campaign that pushed Intelligent Energy into the media spotlight for the first time, we earned 43 pieces of online and offline Project Esther coverage, 28 of which were published by national media and 15 by international outlets. The total audience for the story was 3.29 million people.
