With insight at every stage of the hydrogen value chain from drivetrain technologies to refuelling infrastructure, our team is passionate about promoting hydrogen’s place in the future energy landscape and the shift to clean transport.
Freight is essential – but diesel trucks are a major source of CO₂ and air pollution. Hydrogen fuel cell-powered HGVs are helping to tackle one of transport’s toughest challenges: cutting emissions from heavy-duty vehicles without compromising performance.
With insight at every stage of the hydrogen value chain from drivetrain technologies to refuelling infrastructure, our team is passionate about promoting hydrogen’s place in the future energy landscape and the shift to clean transport.
We work with investor-backed, fast-growing companies building future hydrogen solutions – from production and transport to power. We also help forge partnerships across the sector and connect with policymakers to keep hydrogen logistics moving.
Customers
We create demand and guide prospects through the sales journey, without losing sight of the bigger picture. Our team understands the whole hydrogen ecosystem – whether it’s electrolysers, fuel cells for vehicles or using hydrogen to store surplus energy.
Industry shapers
Our work goes beyond cars and lorries. We help hydrogen find its place in newer sectors like off-grid generation, airport ground support and air travel. Our clients operate in key markets across the UK, Europe, the US and South Korea – and so do we.
Investors
We build distinct investment stories that stand out. Whether you’re seeking capital or nurturing relationships, we support stronger funding strategies and sustained interest in hydrogen tech.
Regulation and policy
We know how the UK hydrogen industry works – from supply networks to Whitehall. That lets us shape targeted comms strategies that cut through and connect with regulators, trade bodies and other influential players.

Luminate
Luminate is our tried and tested way to assess what makes your business different from your competitors and to match your offer to the requirements of your customers.
Comms strategy
Now we know your customers, our communications plans say the right thing through the right medium at the right time to your business prospects as they move through the sales funnel.
Integration
With all communications disciplines under one roof, we specialise in bringing the right combination of activity together to secure a single transactional outcome with your target customers.
Outcomes
In a shifting market, we reset our work for you every three months, making sure you’re continuing to address your audiences in a relevant and on-point manner.
“We help unlock hydrogen’s promise – connecting technology with investment and policy with real-world progress, across every link in the value chain.”

