As F1 insiders, we know how to extract maximum value from any level of sponsorship entitlement

With 45% more sponsors than five years ago, Formula 1 has never been more popular. How will your F1 partner activation cut through the noise?

How we add value

Communications-led sponsorship activation with a difference

Communications-led activation
Our approach to sponsorship is always communications-led; we create a narrative to connect your business to Formula 1 as the foundation of all activation

Results from limited entitlements
We work for smaller sponsors and partners that demand more creative solutions to drive value from limited contractual entitlements

Cost-effective fees
Our work comes at competitive fee levels that are consistent with lower levels of sponsorship investment, including value-in-kind partnerships

Commercial gains for complex businesses
…And we’re expert in driving commercial value for technical sponsors who have a complex technical or B2B proposition

In the past five years, Whistle has developed more than 200 F1 sponsor propositions totalling in excess of $520m

Driving results for sponsors in F1 for more than two decades

GroupWhistle is an expert and trusted name in sponsorship activation working with partners and directly with teams

We have worked with Williams, Mercedes, Ferrari, Sauber, HAAS, Renault and Aston Martin, and have been shaping brands, building audiences and driving results for global businesses in Formula 1 for more than two decades.

We are paddock insiders. Many of our team have held senior marketing and communications roles with leading Formula 1 teams. And the depth of our understanding is not just informed by our work with Formula 1 partners, but also GroupWhistle’s allied work for automotive technology clients.

Above all, we achieve more from less. We extract maximum value, whatever your sponsorship entitlements, and deliver results more competitively than any other F1 partner activation agency.

“The art of sponsorship is to leverage limited entitlements to maximum effect. it is crucial to have the right inside knowledge and experience to unlock this potential”

Liam Clogger

MD, Group Whistle
Former Director of Communications, Williams F1
Head of Partnership Communications, Mercedes F1

To download our F1 Partner Activation brochure click here or contact us on 01865 600 495 or send us an email