Challenge:
Through the knowledge of its brokers and its connections to more than 2,000 franchised and specialist dealers in the UK, TipsTrade helps car dealers to buy and sell vehicles more efficiently – and maximise transaction prices.
To engage new audiences and broaden its customer base, the company commissioned GroupWhistle to create a series of engaging, short-form animations to clearly communicate TipsTrade’s capabilities to prospects across various digital platforms.
Solution:
Using our short-form writing skills, we created impactful scripts for four separate animations, each with a run time of between 30 and 60 seconds. Our in-house studio then created a series of storyboards to determine the content, flow and transitions for each animation.
After commissioning a professional voiceover artist to record each script, our animation team edited the final videos that highlight TipsTrade’s capabilities in moving on end of lease vehicles, maximising part exchange prices, disposing of over-age stock, and buying and selling used vehicles.