Challenge:
The BIBA manifesto is unveiled every January and signposts the way to a value-driven, consumer-focused future for the insurance broking sector in the UK.
After nine years of helping to script, artwork and print-manage this authoritative document that is launched annually at the House of Commons, in 2025 we used our digital expertise to evolve this BIBA project into a digital-first output for the very first time.
Solution:
The 2025 BIBA manifesto is a visually-striking digital piece.
By overlaying images of BIBA members, insurance brokers and customers, and using a bold, graduated colour palette of pink, purple and blue on a white background, we created a sense of collaboration and vibrancy – feeding into the main ‘Partnering to deliver value’ theme.
As a digital-first output, the highly-optimised microsite we created allows BIBA’s progress against its manifesto commitments to be updated in real time.
“We have worked with GroupWhistle for many years. Their team always listen to, and understand our needs and come up with great ideas for our flagship publication. They are flexible and patient and always deliver!”