Charge Point Operators communications: Amplifying your EV voice

The difference we make

GroupWhistle has been delivering essential comms campaigns into the charge point market from the beginning. We work across the full supply chain – from those bringing domestic charging units to market, and major national network providers, to motorists driving EVs.

Increased competition, pricing, and slow-moving planning and procurement frameworks make it challenging for CPOs to establish a solid footprint on the UK’s EV charging map.

And many are also under extreme pressure to scale quickly, while navigating complex stakeholder relationships with local authorities, landlords and investors.

Breaking down these barriers and building trust and lasting relationships takes more than technical capability. It demands clear, confident communication.

GroupWhistle helps CPOs to sharpen their message, target the right audiences, and build the credibility that unlocks game-changing growth and profitability.

To discuss your communications requirements call us on +44 (0) 7899 065 985

The PR solutions that will drive your success as a CPO

Media relations
Securing press coverage in key national, trade and local titles to raise profile and drive brand recognition among B2B and B2C stakeholder groups

Thought leadership
Developing authoritative content to position your team as experts in EV infrastructure and the development and deployment of innovative charging tech

Content development
Crafting website copy, whitepapers, sales collateral and blogs to support marketing and business development objectives

Social media
GroupWhistle’s expert social media team delivers powerful commercial results for clients using B2B and B2C platforms – in both paid and organic formats

Visual identity
How your company looks is just as important as how your CPO tech performs. Our in-house design studio can will create a visual identity to ensure you stand out in the market

Positioning
Change is the new normal for companies developing technologies in a continuously evolving marketplace. Our LUMINATE process helps you to define your value proposition

Investor relations
As a CPO, you probably have investors that are backing your mission. We help our clients to keep these important stakeholders fully updated about your successes

Digital PR & SEO
While traditional press coverage remains a vital part of the armoury, GroupWhistle is much more than an analogue comms agency

Design studio & content creation
The work of our in-house design studio will bring your storytelling to life in photography, animation, video and VR

Launching charg.y's Plug In Britain manifesto

GroupWhistle's work for EV charge operator

“GroupWhistle understands the finer points of the CPO landscape and brought targeted expertise to our B2B and B2C communications – support that made a real difference in helping char.gy move forward with its business goals.”

Shayne Rees

Head of Marketing, char.gy

Effective communications for charge point operators

“GroupWhistle’s strong ties within the automotive world helped char.gy become a partner on Vauxhall’s Electric Streets campaign. It’s been a standout opportunity to boost our reputation through a meaningful link with a leading car manufacturer.”

Char.gy and Vauxhall in our Electric Streets campaign

How we transform your prospects

Luminate^©
LUMINATE^©, is our rapid consultancy approach designed to uncover what sets your business apart and ensure your offer is exactly in step with what your customers are looking for.

Comms strategy
Once we’ve pinpointed your trade and/or consumer customers, we turn our attention to moving them through the sales funnel. A clear communications plan shapes how we deliver tailored messages at the right moments.

Integration
As a fully integrated agency, we’re equipped to run a range of connected activities simultaneously – all designed to engage your ideal customers and drive them towards one clear commercial result.

Outcomes
With the EV market constantly evolving, charge point operators need to stay agile. That’s why every quarter, we reassess and refine our work. This ensures your message continues to resonate with your trade and consumer targets.

If you’d like to understand how our locally-targeted PR campaigns can bolster your bid success, call +44 (0) 1865 600 495 for a preliminary discussion

Effective communications to put charge point operators on the EV map

The difference we make

Shayne Rees

Head of Marketing, char.gy

How we transform your prospects

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