Charge Point Operators: Amplifying Your Voice in EV

The difference we make

GroupWhistle has been deeply immersed in the charge point operator marketplace since its origins, representing all parts of the supply chain from home charging equipment makers and installers to national network operators.

We’ve helped win local authority contracts, lobbied government on VAT and card readers and set out CPO manifestos to add distinction in a crowded marketplace.

Now we’re helping operators successfully bid for LEVI-backed schemes by building localised communications programmes targeted at local authority catchments, using earned media through local newspapers, news websites and radio as well as strategic use of neighbourhood social media groups to reflect resident support for improved provision of EV charging infrastructure. A targeted media campaign provides additional impetus as bids are submitted to local authorities

To discuss your communications requirements call us on +44 (0) 7899 065 985

Industry-informed campaign messaging to ensure the value of your technologies, capabilities and services is heard above the noise of the crowded marketplace

Customers
Using our understanding of customer cohorts – from motorists to trade audiences including local authorities, land owners, and car park operators – we enable CPOs to engage with their primary audiences. Showcasing your commitment to accessible EV infrastructure helps foster trust and encourage new partnerships

Investors
Crafting and producing distinct investor propositions to build a strong case for equity funding. Plus, we help charge point operators to maintain clear and consistent communications to keep investors engaged and fully aligned with progress and market success throughout your growth journey

Regulators and grant funders
Using our skills to establish strong communication pathways to key industry stakeholders – including local authorities’, land owners, and car park operators – that will stimulate understanding of game-changing charge point technology and the benefits to users, supporting market penetration and ultimate business growth

“GroupWhistle are well versed in the intricacies and bring a specialist knowledge of the CPO marketplace to creative B2B and B2C communications that really helped us progress our business objectives at char.gy”

Shayne Rees

Head of Marketing, char.gy

“GroupWhistle's connections in the automotive sector also secured our place as a partner to Vauxhall on its Electric Streets campaign. This has proven an excellent initiative for enhancing Char.gy's credibility in the market by way of a deep association with a major car brand.”

Char.gy and Vauxhall in our Electric Streets campaign

How we transform your prospects

Luminate^©
LUMINATE^©, our quick-fire consultancy process, is our proven methodology to identify your company’s unique strengths and align your offering with your customers’ precise needs.

Comms strategy
Having identified your customers, our focus switches to guiding your prospects through the sales funnel. Guided by a communications plan, we serve them the right messages, through the right channels and the most suitable time.

Integration
As an integrated agency, we have the capability to deliver a suite of complementary activities in unison to maximise engagement with your target customers and secure a single transactional outcome for your business.

Outcomes
As the dynamics of the EV market shift, your role as a charge point operator must adapt and adjust. We review and reset our work for you every three months to ensure you continue to speak to your audiences in the right way.

To discuss your communications requirements call us on +44 (0) 7899 065 985

Expert PR & comms for charge point operators navigating the LEVI scheme

The difference we make

Shayne Rees

Head of Marketing, char.gy

How we transform your prospects

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