Home > Data-targeted digital audio that delivers brand messages

GroupWhistle’s digital audio creatives are fuelled by high-quality audience data and help brands – such as Europcar – to effectively move ideal customers from consideration to conversion via a novel and powerful communications channel.

Digital audio blends creative storytelling with precision targeting to achieve uninterrupted messaging

GroupWhistle Digital Audio Campaigns

Today’s digital audio landscape is a new frontier in achieving on-demand and distraction-minimised connections by serving creatively-engaging content directly into your customers’ ears.

Mid-roll host messages during podcasts, smart speaker and streaming music platforms, present powerful new channels for Gen Audio across both B2C and B2B audiences.

And great audio creatives have through-the-line potential, acting as the anchor for campaigns across social and email marketing, allowing your brand proposition to be heard – and then seen.

Nielsen Podcast Ad Effectiveness insights found that podcast ads drive an aided brand recall rate of 71%, while 56% of podcast listeners say they pay more attention to ads read by the hosts

We’re all ears
To discuss your communications requirements call us on +44 (0) 7899 065 985 or
Book a call

We’ve put traditional, linear radio on mute How programmatic audio works

A fresh digital audio approach enables sharper targeting and to reach audiences on their terms. This allows brands to serve business opportunities – via relevant content – into the target customer’s personal domain.

 

GroupWhistle Digital Audio Campaigns How it works

 
“Programmatic digital out-of-home set to grow by 33% in 2025”

AdAge

Case study

GroupWhistle has been commissioned by Europcar to encourage fleet managers to consider shorter-term vehicle rentals instead of long term leases.

Our Europkarma creatives – that take the stress out of long-term commitment – are being used in programmatic audio advertising and extended through-the-line into targeted paid social on LinkedIn and traditional trade media display advertising

We’re all ears
To discuss your communications requirements call us on +44 (0) 7899 065 985 or
Book a call