VRes Content marketing to inform and deliver business

Challenge:

With major regulatory changes on the horizon, VRes wanted to be the go-to experts for major international corporations seeking to institute cyber-compliance across their engineering operations.

We were tasked with positioning VRes as the foremost exponent of engineering cybersecurity in the automotive sector.

Solution:

Our solution delivered a comprehensive campaign lasting more than a year and anchored in four White Papers, written and produced by GroupWhistle to provide leadership and guidance for corporations navigating new UN ECE and ISO regulations and standards.

We also supported the publication of the papers with media briefings and a wraparound video-led social media programme. The campaign delivered measurable enquiries and leads for the VRes business development team.

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