Assured CAV Using thought leadership expertise to land key messages and elevate a business


HORIBA MIRA’s broad array of engineering and testing services had evolved into a complex proposition that challenged effective communication.

We worked with the client’s communications team and the CEO’s office to build a simpler and unified metamessage that would resonate with customer needs. This net zero messaging has become the foundation of the company’s thought leadership outreach.


GroupWhistle interviewed the company’s CEO and captured his vision for the future of the business and its mission to decarbonise the process of designing and engineering new cars.

Enabling net zero as a single, resonant message has repositioned the company in a leadership position and we have worked with the client to drive this position through all touchpoints including media coverage, display advertising, social media content, shows and exhibitions.

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