F1 and motorsport marketing and communications Communications-led fuel for your motorsport success

Motorsport is undergoing a profound period of transformation. With 45% more sponsors engaged in Formula 1 today than five years ago, opportunities abound but the competition to be heard has never been more intense.


As expert practitioners that have acted as communications chiefs, social media leads and creative directors for teams from Williams and Mercedes to Aston Martin, GroupWhistle’s motorsport services help sponsors, drivers, promoters, federations and the media to benefit from the global popularity of motorsport.

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Services: Our motorsport capabilities

Who we work with

With staff drawn from motorsport journalism, press and PR and sponsorship management, we serve the commercial ambitions of sponsors and partners, teams, drivers, federations and promoters.

World Rally Championship
Williams Racing
Nicholas Latifi
DS Techeetah
Haas F1 Team
Allsport Promotion
W Series
Auto Cycle Union

F1 and motorsport marketing communications and activation