Automotive technology Value proposition development and company positioning

Change is the new normal for companies developing technologies in a continuously evolving marketplace. That’s why we believe it’s invaluable to routinely re-focus on the customers that your business serves and the value you provide, so your communications remain purposeful.


To contend with the change that comes with growth, we developed LUMINATE©, a quick-fire consultancy process to define your company’s positioning and its resulting communications and PR strategy.

From the clear view of your customers’ needs and an objective view of the value your services provide, LUMINATE© helps to align companies around a clear customer mission, delivers an assessment of the optimal communications channels for your business, the best content formats to deliver your messages, and the responsiveness of audiences to your corporate messages.

LUMINATE© is a vital health check for companies undergoing systemic change in all contexts from rapid scaling to acquisition, or when opening new markets or launching new technologies as well as contending with changes in the external marketplace including regulatory change.

Speak to us

What we offer:

  • Online whiteboarding session spanning customer segmentation and profiling customer jobs, pains and gains
  • Value mapping session reviewing company products and services and fit with customer needs
  • Consultancy review and playback of value attributes
  • Distillation of findings into a LUMINATE© PR report, outlining key audiences, narrative form recommendations, channel mix and message receptiveness
Brand positioning document
“A positioning exercise using LUMINATE provided focus that previously has been missing from all of our external communications.”
Automated manufacturing machines

Manufacturing a distinctive market position for OEMs and autotech tier suppliers in a crowded marketplace

Our automotive tech services

The GroupWhistle advantage

The road to recognition: Strategies for establishing your distinctive autotech identity in a competitive world

At GroupWhistle, we specialise in shaping your unique value proposition and defining your company identity in the automotive tech sector. In the fast-paced world of auto technology, we understand that standing out requires more than just groundbreaking innovations—it demands a strategic and influential identity. Our expertise lies in crafting compelling value propositions and strategically positioning your company for success.

Defining your presence: Automotive tech value proposition

Your brand deserves more than just a presence; it deserves distinction. We excel in developing a unique value proposition tailored to your brand. We delve into the intricacies of the automotive tech sector, crafting a proposition that not only communicates the essence of your innovations but also captivates your target market.

Establishing your identity: Company identity in autotech

In the competitive landscape of the automotive tech sector, having a clear and compelling company identity is paramount to your success. We work collaboratively with your team to define the core values and principles that set your brand apart. It’s not just about products; it’s about establishing a brand persona that resonates with your audience and becomes synonymous with innovation.

Strategic positioning: Navigating success in your autotech sector

Positioning is more than a physical location; it’s about the perception of your brand in the minds of your audience. Our strategic positioning services ensure that your brand is strategically placed at the forefront of the industry conversation. Whether you’re a startup looking to make a mark or an established player aiming for expansion, our strategies are tailored to elevate your brand.

Crafting your success: Value proposition development strategies

Success in the automotive tech industry is rooted in a well-defined value proposition. Our strategies go beyond the ordinary, ensuring that your proposition aligns seamlessly with the unique challenges and opportunities within your auto tech landscape. We don’t just develop; we craft success stories that resonate with your audience.

Tailored techniques: Your autotech positioning techniques

Navigating the complexities of the automotive tech sector requires precision. Our positioning techniques are tailored to align with your brand’s goals and objectives. Whether it’s establishing thought leadership or differentiating your brand from competitors, our techniques ensure that your positioning is both strategic and impactful.

Empowering your brand: Value proposition development for your auto tech company

Empower your brand with a compelling narrative. Our value proposition development services are a collaborative process, ensuring your brand story is not only told but celebrated. We work with you to articulate the unique value your company brings to the automotive tech industry.

Strategic presence: Company positioning for your auto tech company

Positioning is more than a strategy; it’s a journey. Our company positioning services ensure that your brand maintains a strategic and impactful presence across various touchpoints. From digital platforms to industry events, we strategically position your company for sustained success.

Choose GroupWhistle for a transformative journey in defining your brand’s identity and value proposition. Let us amplify your voice, showcase your innovations, and position your brand as a leader in the ever-evolving auto tech sector. Embrace the power of strategic value proposition development and company positioning – your gateway to lasting impact in the world of automotive technology.