ASSURED CAV Building a leadership position for a pioneering brand


Complex technologies demand explanation and clarity of the problems they seek to solve. These two communications challenges are an essential precursor to realising commercial potential.

ASSURED CAV formed part of a consortium with the European Space Agency that was aiming to optimise the coordination of traffic streams – and therefore reduce congestion on roads – with a solution termed ‘platooning.’

Our job was to explain the complicated technology and the social, economic and environmental benefits that platooning can offer.


GroupWhistle’s solution was to develop a story that would demystify the technology and its benefits. We scripted a series of op-eds for pitching to relevant media along with explainer graphics developed by our in-house design studio.

The story was published in a number of opinion-forming journals, including The Engineer.

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