ASSURED CAV Building a leadership position for a pioneering brand

Challenge:

Complex technologies demand explanation and clarity of the problems they seek to solve. These two communications challenges are an essential precursor to realising commercial potential.

ASSURED CAV formed part of a consortium with the European Space Agency that was aiming to optimise the coordination of traffic streams – and therefore reduce congestion on roads – with a solution termed ‘platooning.’

Our job was to explain the complicated technology and the social, economic and environmental benefits that platooning can offer.

Solution:

GroupWhistle’s solution was to develop a story that would demystify the technology and its benefits. We scripted a series of op-eds for pitching to relevant media along with explainer graphics developed by our in-house design studio.

The story was published in a number of opinion-forming journals, including The Engineer.

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